Task
- Conducting user and market research to inform design decisions and enhance the company's digital presence.
- Collaborating with stakeholders to align design strategies with business and marketing objectives.
- Developing a design system to ensure consistency across marketing materials, the corporate website, and other digital platforms.
- Creating marketing creatives, banners, and animations for promotional campaigns targeting international clients.
- Designing user-friendly interfaces for the website, enhancing the product discovery and purchasing experience.
- Managing external contractors for content creation, including photography, video production, and branding assets.
Solution
Given the global scale of Sportres, the focus was placed on creating visually appealing and conversion-driven marketing materials. I implemented a cohesive design system across all platforms, ensuring brand consistency and alignment with marketing objectives. By conducting market research and gathering user feedback, I refined the user experience on the website, making it easier for clients to explore and order products. Additionally, I worked closely with external contractors to produce high-quality visuals and promotional content, driving engagement and enhancing brand recognition.
Result
- Improved user experience on the corporate website, leading to higher engagement and an increase in international client inquiries.
- Successful execution of marketing campaigns through eye-catching creatives and animations, boosting global brand visibility.
- Increased brand consistency across all platforms through the implementation of a unified design system.
- Optimized product discovery and navigation on the website, contributing to a rise in conversions and sales.
- Established efficient collaboration with external contractors, resulting in high-quality visual and promotional content.