Task
- Conducting user and UX research to optimize navigation and product discovery within the extensive catalog.
- Communicating with stakeholders to align on business goals and design strategies.
- Developing and maintaining a comprehensive design system across all digital products (e-commerce platform, landing pages, and marketing materials).
- Designing interfaces for mobile and web platforms to enhance the user shopping experience.
- Creating promotional creatives and animations for marketing campaigns.
- Collaborating with contractors and external agencies for visual content creation, including product photography, motion graphics, and branding assets.
Solution
To address the challenges of managing a large product catalog, I conducted UX research to identify user pain points and streamlined navigation for easier product discovery. I built a scalable design system that ensured consistent branding and visual identity across all platforms. By managing external contractors and collaborating with internal teams, I oversaw the creation of engaging promotional materials and product visuals that supported marketing campaigns. Additionally, I led the design of the mobile and web platforms, improving usability and driving higher conversions.
Result
- Enhanced user experience on the e-commerce platform, leading to higher customer satisfaction and increased sales.
- Implemented a unified design system, ensuring consistency across all digital touchpoints.
- Boosted conversions through improved product discoverability and optimized user flow.
- Created high-quality marketing creatives and animations, resulting in increased brand awareness and engagement.
- Established a streamlined collaboration process with external contractors, ensuring efficiency and maintaining high-quality visual outputs.