About
Designer, developer, and AI enthusiast.
I've been doing this for about eight years. Started with interfaces, slowly got into the full picture — strategy, branding, research, and eventually the code too. Not out of ambition, just because it was easier to fix things myself than explain them to someone else.
Selected Projects
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Work Experience
Product Designer · UX/UI Designer
Freelance
2017 — Present
Product Designer
Reluna
Dubai, United Arab Emirates · Remote
2025 — Now
Product Designer
Swaps.app
Tallinn, Harju County, Estonia · Remote
2021 — 2024
Marketing designer
Rostelecom (ex. Dataline)
Moscow, Russia · Remote
2021 — 2022
Blog
View allProduct Design and Business: How Are They Interconnected?
Product design is not merely about shaping a product; it is at the core of its success. The effective embodiment of an idea in a product design significantly impacts business metrics. In this article, we will explore the significance of the relationship between product design and business, showcasing how this alliance directly enhances a company’s profitability.
Research in Product Design: Key Stages Before Project Launch
Research in the field of product design is a crucial stage before the start of a project. These studies allow product designers to gain valuable insights that form the basis for the development of successful products. In this article, we will explore the main types of research that can help a product designer bring ideas to life in real projects.
Iterative Design: How to Optimize the Product Design Process
Product design is one of the key components in the development of successful products. However, design is not limited to creating a beautiful interface; it’s much more than that. Effective design requires attention to user needs, meeting their expectations, and continuous improvement.
Measuring ROI in Product Design: A Path to Business Success
In the modern world, product design has long ceased to be the exclusive domain of artists and creatives. It has become an integral part of developing successful products and a key tool for achieving business success. High-quality design can significantly improve the user experience, enhance a product’s competitiveness, and, of course, boost profitability. But how can you measure the return on investment (ROI) in product design? This article will reveal the importance of measuring ROI, methods for its evaluation, and provide in-depth practical advice, considering the relationship between design and business.