Vladimir Pavlov

Sr. Product designer

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Product Design

Swaps

Swaps.app is a cryptocurrency platform that provides users with a convenient and secure way to buy, sell, and exchange digital assets. As a Senior Product Designer, I am responsible for the full spectrum of design-related tasks and product development, including art direction, team management, and collaboration with external contractors.

2024Octo Liquidity OÜ
Swaps
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Live

Task

  • Conducting user and UX research to improve product interaction.
  • Communicating with stakeholders to align on strategic goals and visual solutions.
  • Building and managing the design department, including hiring and mentoring new designers.
  • Developing a design system for all company products (mobile apps, web services, corporate websites, and landing pages).
  • Creating advertising creatives and animations for marketing campaigns.
  • Designing interfaces for mobile apps and web services.
  • Designing and developing the corporate website and landing pages using Webflow.
  • Collaborating with contractors, including illustrators, motion designers, and external agencies.

Solution

To ensure high consistency across interfaces, I implemented continuous UX research, sharing findings with stakeholders to optimize user experience. I built and led the design department, establishing effective collaboration between designers and other teams. Several advertising and animation campaigns were created, supported by external contractors, which significantly boosted brand awareness. I also led the development of the corporate website and landing pages on Webflow, speeding up the implementation of new functional solutions without the need for developers.

Result

  • Successfully launched several updated products with improved UX, validated by research results.
  • Built a scalable design system, ensuring consistency across all platforms.
  • Effectively established the design department, speeding up processes and improving the quality of visual solutions.
  • Increased conversions on landing pages and boosted user engagement in marketing campaigns through high-quality creatives and UX improvements.
  • Streamlined collaboration with external contractors, ensuring both speed and high-quality design deliverables.